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HAYSTACK SPORTS
Rebrand and Launch
Erecruited.com wanted a new landing page. They got a new name, look, voice and website with all the bells and whistles. They even got real whistles, branded with the distinct new Haystack 'barrel' logo.
In just 6 months, sales shot up by 321%, and four elite high school athletic programs adopted Haystack for their entire department for the whole year.
Good game.
Brand Strategy / Brand Positioning / Visual Identity Design / Research and Insights / Merchandise /
Web Development and Design





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