CREMO BODY WASH
Product Launch
Cremo, a little-known shave-and-beard brand, broke into the $60 million body-wash category with “Good Uncommon Scents”, boutique-level fragrances in an iconic bottle, backed by peel-and-sniff booklets, shopper-app deals, digital ads, influencers, and perfumer films that sold an upgrade from Old Spice.
Online video completion rate: 30%
Exceeded sales goal by 43% in 6 months.
Brand Strategy / Brand Positioning / Visual Identity Design / Research and Insights / Influencer Marketing / Social Media / Package Design
Due to the success of the body wash launch, Cremo expanded its product offering and added
“Good Uncommon Scents” as a pillar to Cremo’s brand strategy that includes the same fragrances across multiple product lines. Which eventually led to a complete website and brand refresh.
