We turned a 1948 Spartan Manor into a mobile barbershop, creating one of the most iconic experiential marketing campaigns for men's grooming. 

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The Great American Road Trip was a massive tour that traveled from Laguna Beach, California, all the way to New York City, offering haircuts, shaves, and beard trims while distributing grooming product. The crew stopped in major hubs and events, including New Orleans, Memphis, Washington D.C., Boston and SXSW in Texas. 

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During the tour, average engagement rate is higher than every other competitor in the category. 

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More than 6,000 miles traveled. Cremo's social media following increased by 2,733%. Pretty good mileage.