I've owned the full arc for a brand, leading strategy and positioning, research and insights, visual identity, website development, and every layer of e-commerce that follows. For more than 10 years I’ve built and run Amazon, retail, and DTC programs for brands including Cremo Company, Don Francisco’s Family Crafted Coffee, WD-40, Oroweat Bread, Edge Shave Gel, Grand Tongo, and Bulldog Skincare. 

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Helped Cremo Company achieve 20% YOY sales.