Bridget Scovel
Strategic Account Director
Hi there
That's me over there with my son. I'm a results-driven marketing and growth leader with 20+ years of experience helping agencies scale, improve profitability, and deliver measurable business impact. CPG expert with over 15 years of specialized experience driving growth in the consumer packaged goods space.
I specialize in turning big-picture vision into clear, actionable strategies that drive revenue, optimize spend, and elevate brand performance. My approach combines rigorous analytics with crystal-clear creative direction, enabling teams to execute with precision while fostering a high-performance culture.
I take particular pride in building trust with clients and mentoring talent of all levels. And don't even get me started on my sweet animals, they are another level of joy for me.

Education
Bachelor of Arts, California State Fullerton
Major: Business
Minor: Advertising
Core Expertise
• National marketing strategy & go-to-market planning
• Sales impact, demand generation & financial results
• Agency optimization & marketing spend efficiency
• Brand positioning, consumer insights & segmentation
• Award-winning creative development & oversight
• Influencer strategy, social media & omni-channel programs
• AI-fluent (Claude, ChatGPT, Grok, Seedance)
• Event sponsorships, production management & project leadership
• Retention initiatives & marketing communications
CLIENT EXPERIENCE























